Generally Dreams are ALWAYS better than the Realizations but this time it was a bit different….adMAD Realization was better than the adMAD Dream.
Ahh!! I don’t know it was a Dream or a Realization but was a great insight into my own mind, so I thought to share it with you all. Just 24 hours passed since the birth of our Baby called adMAD.Mobi and an hour ago a satisfied yet Excited me with Loads of butterflies in stomach fell on my bed for a nap and its quite funny to know what made me wake up was this dream.A dream where I found myself in an Interview with a Journalist about adMAD.Mobi.What all I was able to remember, I tried to just pen down.(Though story seems funny but realization is Real & that is what matters)
J: Journalist
Me: I, Me, Myself
[After an introduction]
J: Hey, I hear a lot of Buzz going around about adMAD.Mobi, so what is it all about?
Me: adMAD.Mobi is The Revolution in Mobile Advertising space. With adMAD we are providing advertisers a new way to promote their Products & Services and at the same time we are Paying our users to receive and read those ads.
J: That Sounds Great, but Why & How will you pay a user to read an ad?
Me: Right, we are not paying our users to read those ads, rather advertisers are paying for them because a user has agreed to read an ad and use the information if interested.
J: Hey that’s awesome, so that means your idea was to compel advertisers to pay for users ?
Me: [Smiling] No, We haven’t done anything new or any compelling, Advertisers have always been paying for the users.
J: Hey now you are making the things complicated for me to understand, I have never seen an advertiser paying for the users/consumers. Or have they now started to pay the consumers also?
Me: No, They will not START paying for the users rather I REPEAT “Advertisers have always been paying for the users”…More Users….More and More number of users. Rather More the number of Users and More they have ended up paying, BUT no money ever reached any consumer and the only Difference is that this time with adMAD.Mobi we are Going to share this money with our users.This is not the first time that Advertisers will pay but this is definitely going to be the first time when Consumers WILL BE PAID.
J: That is really amazing, but what I can figure out is that you need a Large User base registered to make adMAD.Mobi really beneficial to both advertisers and users?
Me: Yes, you are right. Our vision is to create a STRONG Consumer Force in the country so that we can keep on creating WIN-WIN deals for the Advertisers & consumers. We are on a path to create one Big adMAD Family!
J: So what is going to be your Marketing and Publicity Strategy to reach out for masses?
Me: our goal is to make people from All Walks of Life a Part of adMAD.Mobi and for that we need to be aggressive in marketing and at the same time we need to take care that we are reaching every corner of society also because this is going to be ‘Targeted Advertising’ and we want to create a market for every kind of advertiser so that we can send ads to our users on more regular basis.
J: That means company must be focusing a large amount of budget for the advertising campaign? Is there Any funding from Angels/VCs in adMAD.Mobi?
Me: [smiling again] let me answer your first question. No, we are not allocating any money for our own advertising campaign, have you ever seen any NEWSPAPER giving its ad in another one?? Have you ever heard an ad of a radio channel on the other?? Similarly we ourselves are creating a Mobile Advertising Media and we don’t want to publicize it through any other. So for publicity we are opting and believing on might be a slower but a stronger medium…That’s WORD OF MOUTH Publicity. We are here to create a NETWORK OF TRUST, so we want our fellow adMADs or you can say our users to promote adMAD and benefit themselves and the whole community in turn. As far as your second question is concerned, NO again, this is the Startup Phase for adMAD.Mobi & up till now we are our Own Angels!!
J: So from when can users expect there mobiles giving the adMAD Beeps?
Me: See, it all basically depends on the Number of registrations. We are just 2 days old but we are currently in talks with a lot of advertisers which include Local and Global Brands but as you can also guess they want Bulk users and wider coverage. So we are hoping to Flag our advertising campaigns soon!!
J: Thank you for your time and it was really nice to have you with us today. Just after talking to you for 15 minutes I can sense the adMAD Fever catching up on me as well [Laughing].. Hope you make the whole world adMAD soon!!
